The name is coined from two words from the Venetian dialect one can still hear in Istria today: sal = salt and sol = sun. Salt and sun strongly associate with summer and physical activities, exposing the skin to sun rays and covering it with salt from seawater dispersed by the wind or evaporated after swimming. A simple, short, and memorable name that sounds lyrical and poetic and gives the impression of the strength and dynamism of a genuine sports brand at the same time.

The identity is built on the principles of contemporary, active, sporty, dynamic, and strong. A contrasting and dominant logo carries the identity and appears as the “S” monogram in some applications. The typography Zico, created by Marko Hrastovec, draws inspiration from sports aesthetics.

The post Salisol appeared first on Design Bureau Izvorka Jurić.

The restaurant wants to attract not only local patrons, but also tourists who visit the area of ​​Omiš, Dalmatian hinterland, and Central Dalmatia and larger organized groups that come through travel agencies or for congresses and similar business events.

The rebranding aims to define a new verbal and visual identity that will communicate the restaurant’s values ​​at a higher premium level, combining tradition with gastronomy based on local recipes, top-notch local ingredients, and indigenous varieties. Kaštil Slanica, as a place that combines catering, nature, local history, and family tradition into one complete story. A must-visit spot in the experience of cultural and historical heritage and natural riches of the destination.

The restaurant is located on the family’s ancestral home, an old mill and a salt market dating back to the 16th century, a small fortress accessed from the river, sea, and land. Even today, it is possible to reach Kaštil Slanica by boat along the river Cetina and experience firsthand the rich flora and fauna of this area.

In addition to the rich tradition of the place, the family owns many valuable historical artifacts that are an important part of the experience of the place (stone mill, tools, historical photographs, maps, and recipes, etc.).

The post Kaštil Slanica rebranding appeared first on Design Bureau Izvorka Jurić.

The task involved designing a three-part material which would be, part by part, distributed to guests at 3 locations where the celebration took place, communicate the location where they are and one of the architectural units – Work&Home, Leisure&Public, and Sport&Health.

The idea for the leaflet was an architectural puzzle – three separate 3D objects that, in their interior, by scanning the QR code, represent the studio’s 3 projects, and eventually merge into one complete object that is fixed with an elastic band.

The form of the entire object is inspired by the dynamic forms of architectural projects of the ZDL studio. The colors and other graphic elements are taken from the visual identity designed by the Filburg studio.

The post 3D leaflet for ZDL Architects appeared first on Design Bureau Izvorka Jurić.

The redesign of the Creative Social Work Association visual identity kept the primary motive – hands. But now, they face each other and form a cross, communicating support and assistance in crises, which is the basis of the Association’s actions.

The color-rich palette of home colors has also been retained, somewhat reduced in the number of colors and tonally oriented towards a more modern palette. The vibrancy of identity is emphasized using home colors as a significant element of identity. It brings it closer to the younger target groups it communicates with (mainly teens and young adults).

The selection of variable typography (Agrandir) allows for applicability in various materials and programs of the Association.

The project includes designing an entire range of materials – from business documentation templates through various presentation and promotional materials, websites, and online materials to separate sub-identities of various Association’s programs.

The post Visual identity of the Creative Social Work Association appeared first on Design Bureau Izvorka Jurić.

Prostoria “Collections 2021” catalog is for interior designers, architects, design engineers, and investors. It is an inspiration and support in creating quality spaces. The catalog brings to the fore the top design of the collection of Prostoria’s products presented through photographs of a minimalist set. The Catalog’s maximally refined straightforward design, the modern use of typography, and the lay-out system emphasize furniture’s functionality, the high quality of the materials, and the modularity of individual pieces. The character of the selected typeface (Favorit) follows the typology of recognizable furniture design elements through characteristic details such as angles and endings of strokes of characters.

The post Prostoria “Collections 2021” Catalog appeared first on Design Bureau Izvorka Jurić.

Mechanization is not used extensively due to the terrain’s configuration. Crops are still cultivated and harvested traditionally. Harvesting wild plants along the entire island of Hvar is also of particular value. The underlying idea of identity and overall creative communication is based on transmitting and preserving plant motifs using traditional methods and techniques – such as herbariums, imprinting plants in clay, imprinting plants on paper or canvas, encyclopedic study drawings, and the like.

The Ćurin family places natural products on the market, and organic herbs are one of the product lines. The organic spice line is communicated with the slogan “Good herbs from good hands”. It emphasizes the notion of human touch, the fact that plants are picked and processed manually, that it is not mass, but family production still carried out traditionally.

Fjori fôra organic herbs and spice mixes are primarily for the younger people who want to use Croatian products, who are aware of the importance of organic herbs in a healthy diet, and also want a functional and attractive addition to their kitchens.

The post Fjori Fôra organic herbs appeared first on Design Bureau Izvorka Jurić.

In its three basic chapters: “Gourmmmmmmmmet appetizers,” “Ammmmmmmmmazing main courses,” and “Lip-smmmmmmacking desserts,” the cookbook presents the most important traditional recipes of Dalmatian cuisine we inherited from our ancestors. Other parts of the book bring the basic groups of Dalmatian groceries, wine, olive oil, etc., and present the must-see destinations of the area, the cultural heritage of Dalmatia, and the services of the Shuttle Tours agency.

The cookbook is a thank-you gift for the guests of the travel agency and a reminder of the time spent in Dalmatia. It is also promotional material. When they return to their homes, guests will cook the recipes for their families and friends to promote the experience of Croatia and Dalmatia.

The concept is based on a game with the word Dalmatia and the letter MMMM within the name of the cookbook and the chapter. It communicates in a direct and straightforward way an exquisite feeling when consuming delicious food. The basic tonal scale is taken from the basic tonal scale of Dalmatian identity.

The post Taste Dalmmmatia appeared first on Design Bureau Izvorka Jurić.

The idea is based on one of the interpretations of the name ASPECT (“the way a person, place, or thing appears”), i.e., the popular saying that beauty comes from within since external beauty comes from the health of mind and body. Thus, the design relies on close-up photographs of the dog’s hair and the beauty of the coat as an indicator of a balanced diet and health of a dog.

Fitting the brand name in the dog’s hair is contemporary in communication in this product category. It simultaneously allows an emotional connection, evoking emotions associated with basic tactile contact with your dog.

With this type of product, the primary information on the packaging represents the breed – a photograph of a figure or face of a dog. Due to a different approach, ASPECT stands out on the shelf and attracts attention. A palette of colors was also chosen to stand out on the shelf, given the competition present. The combination of colors and the ratio of matte and gloss surface further communicates the premium product.

ASPECT identity design was used as a primary communication tool to launch a new product on the market and in website design. The whole communication is upgraded with emotion linked to the characters and the essential characteristics of individual breeds.

The post ASPECT dog food appeared first on Design Bureau Izvorka Jurić.

The goal of this identity system is to raise the overall impression to a much higher level than is now present in similar companies on the market, and thus highlight NUTRIS as a high quality and competitive group in Europe.

Identity is designed as a system that opens up the possibility of expansion of the group. In such a system, Nutris is the primary information and extensions (tech, farm, me, etc.) is the secondary information in the name of the company. The potential of the system is also visible through the mutation of the logo. By graphical development of the form of the initial letter of the group name, a logo communicates the activity of the company.

Guidelines for further identity development are visible through a range of home colors, a selection of white and blue recycled papers, and additional graphic identity elements, such as patterns, for use in the design of corporate and promotional materials.

The post NUTRIS identity system appeared first on Design Bureau Izvorka Jurić.

The Ćurin family makes natural products, primarily cosmetics, based on a line of essential oils from wild and grown plants. Due to the configuration of the terrain, mechanization is used very little, so the plantations are still cultivated and harvested in the traditional way. The picking of wild plants on the entire island of Hvar adds a special value to it.

As the main reason for rebranding is the placement in the external market, with a particular focus on the north-west of the EU, communicating the highest-quality natural products and their positioning in the premium segment was the primary goal. Given the different markets and specific product lines, the geographical origin is communicated at a secondary level. The aim was to increase the brand’s visibility and recognition in the Croatian, regional and global markets and to create a long-term image of a brand based on natural and original values that markets contemporary products of superior quality produced by a sustainable and socially responsible family farm.

The solution uses evocative, poetic elements conveying the originality and distinctiveness of the island product. The new name gives the opportunity to create solutions that suggest high quality and helping it access the demanding global market; it will be the primary focus of this brand in the coming period.

The basic idea of the identity and all creative communication is based on preserving the plants and presenting plant motifs by using the traditional methods and techniques such as herbariums, plant impressions in clay, imprints on paper or canvas, encyclopedic study drawings etc.

The almost monochromatic approach further emphasizes the importance of the plant and its originality, and the use of the hot foil stamped elements in dark gold-copper color communicates the high value of the product. Depending on the product line in the Fjora fôra group, the base color can be perceived as “liquid gold” – like with essential oils – or as a great value of the soil that gives life to all the precious plants on this rock-bound island.

Identity communicates both strength and the tenderness of the natural approach and natural products, while subtly combining the necessary elegance and exclusivity on the one hand and the natural sources from which the products originate on the other.

The post Fjori Fôra rebranding appeared first on Design Bureau Izvorka Jurić.