NUTRIS identity system
verbal communication / visual identity / promotional materials
NUTRIS group operates in the field of agricultural production with two companies – Nutris.farm which provides agricultural logistics and distribution services and Nutris.tech which produces and sells raw materials that are primarily used in food production. Both companies operate in the b2b segment and communicate to large manufacturers, so the communication needs to find a balance between temptingly expressive and the necessary corporate seriousness.
The goal of this identity system is to raise the overall impression to a much higher level than is now present in similar companies on the market, and thus highlight NUTRIS as a high quality and competitive group in Europe.
Identity is designed as a system that opens up the possibility of expansion of the group. In such a system, Nutris is the primary information and extensions (tech, farm, etc.) is the secondary information in the name of the company. The potential of the system is also visible through the mutation of the logo. By graphical development of the form of the initial letter of the group name, a logo communicates the activity of the company.
Guidelines for further identity development are visible through a range of home colors, a selection of white and blue recycled papers, and additional graphic identity elements, such as patterns, for use in the design of corporate and promotional materials.
- NutriS d.o.o.
- Izvorka Juric (creative and art direction), Igor Poturic (verbal communication), Izvorka Juric, Marko Mikicic (design), Natalija Najjar (production manager), Jurica Kos (photography)
Nutris.farm provides agricultural logistics and distribution services. Intersecting linear forms are the building blocks of the letter N, because such structures are associated with agricultural fields and logistics.
Nutris.tech operates in the field of secondary agricultural production, and produces and sells raw materials that are primarily used in food production. The basic products are 90% protein from broad beans and native starch from potatoes which are one of the basic ingredients in the production of a range of processed foods. Joining circular forms are the building blocks of the letter N, because such structures are associated with the connection and construction of elements.
Awards and honors
Worldwide Logo Design Award – WOLDA Gold Award, New Logo Europe