Fjori Fôra organic herbs

verbal communication / visual identity / packaging / promotional materials

Fjori fôra is the result of a challenging and comprehensive rebranding project which set a new brand strategy and brand architecture of the complex Ćurin product group. The new name was created, other verbal communication, the group’s visual identity, and the packaging identity and design of individual product lines.
More about Fjori fôra rebranding.

Mechanization is not used extensively due to the terrain’s configuration. Crops are still cultivated and harvested traditionally. Harvesting wild plants along the entire island of Hvar is also of particular value. The underlying idea of identity and overall creative communication is based on transmitting and preserving plant motifs using traditional methods and techniques – such as herbariums, imprinting plants in clay, imprinting plants on paper or canvas, encyclopedic study drawings, and the like.

The Ćurin family places natural products on the market, and organic herbs are one of the product lines. The organic spice line is communicated with the slogan “Good herbs from good hands”. It emphasizes the notion of human touch, the fact that plants are picked and processed manually, that it is not mass, but family production still carried out traditionally.

Fjori fôra organic herbs and spice mixes are primarily for the younger people who want to use Croatian products, who are aware of the importance of organic herbs in a healthy diet, and also want a functional and attractive addition to their kitchens.


  • ĆURIN - agricultural crafts and trade

Creative team

  • Izvorka Juric (creative and art direction), Igor Poturic (verbal communication), Izvorka Juric, Jurica Kos (design), Jurica Kos, Marijo Franic (illustration), Natalija Najjar (production manager), Jurica Kos (photography)