RAFF film festival
verbal communication / identity / brand animation / promotional materials
RAFF (Rab Film Festival) is a festival of Investigative films, Fiction and Documentary, conceived as a new platform for filmmakers, artists, and journalists with the need to address topics of public interest. It is a manifestation that is taking over the festival niche, which is not yet sufficiently recognized and thus becomes the first and only festival of its kind in the wider region. RAFF Festival Director is an award-winning journalist and documentary filmmaker Robert Tomic Zuber.
The focus is on intriguing titles that carry elements of exploration of current global and local issues and phenomena.
The basis of the RAFF identity is the filmstrip as a document, record, and basis of traditional values that suggest true investigative journalism. The RAFF filmstrip marks and highlights what is important to pay attention to. Investigates, discovers, questions, deliberates …
RAFF typography was designed and implemented as a film perforation.
Identity is designed modularly, where RAFF filmstrip marks material elements, information, photos or environmental elements. Other elements of identity also follow the distinctive iconography of the film. The basis of identity is black and white, and the primary tone scale is based on blue and orange (complementary pair), which are related to the island of Rab identity and film colors.
The RAFF FRAME award is designed in such a manner that the basic elements which carry the information are film slides, places in a space made from RAFF tapes. The analogous process of photograph making was chosen as the basis of the concept of the award, representing a return to traditional values that advocate real investigative journalism. The information about the author, the name of the movie and still from the movie were directly transferred to the slide film.
Client
- Rab Film Festival
Creative team
- Izvorka Jurić (creative and art direction), Igor Poturić (verbal communication), Jurica Kos (design, brand animation, case photography), Silvia Jonjić and Izvorka Jurić (award design), Natalija Najjar (production manager), Rab Film Festival (festival photography)
The Rab Film Festival also brings unique attractions that make this festival special: RAFF SKALINADA - the red-lit steps of the old city instead of the usual "red carpet" at the festival's opening; boat cinema on the evening of the festive closing ceremony and award ceremony - RAFF SEAPLEX "Kaich"; the attractive music program RAFF BEAT; the local eno and gastro tradition presented by the RAFF GASTRO program and an educational part of the RAFF GENERATION program.
The festival takes place in the picturesque town of Rab, an ideal location that allows its guests to experience a different, more intimate approach to the film event. Guests can also get acquainted with the interesting film history of Rab, which is presented through festival postcards, each carrying an interesting Rab story.
Some of the stories from Rab Postcards:
- Royal skinny-dipping – The island of Rab welcomed celebrities as far back as almost a hundred years ago: in 1936 the British King Edward VIII and the love of his life, Wallis Simpson, paid an official visit to Rab, which, according to contemporary records, ended in skinny-dipping in the Kandarola Bay. Investigative film was not as developed then as it is today, so, unfortunately, we cannot show you the scenes of the royal bathing in the sea.
- Historical film location – The natural beauties of Rab are ideal to be captured on camera – a fact already well-known in the 1920s. It was on Rab that the celebrated German director F. W. Murnau, one of the main representatives of expressionism in film, made his 1923 film Die Finanzen des Grossherzogs (Finances of the Grand Duke), which helped this idyllic Adriatic island to go down in film history.
- Focusing on De Dominis – Who knows what the history of film would be like without the many discoveries of natural sciences… And one of the scientists who made a great contribution to that field – the scientist and philosopher Marco Antonio de Dominis – was born on Rab. His seventeenth-century theoretical works on the nature of eyesight and light and optical lenses have found their way into many contemporary devices, film equipment included.
The RAFF FRAME Festival Award is presented for Best Documentary, Best Fiction, and Audience choice.
The award is designed in such a manner that the basic elements which carry the information are film slides, places in a space made from RAFF tapes. The analogous process of photograph making was chosen as the basis of the concept of the award, representing a return to traditional values which advocate real investigative journalism. The information about the author, the name of the movie and still from the movie were directly transferred to the slide film.
Awards and honors
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part of “Exhibition of Croatian Design 19/20”
Croatian Designers Society, 2020, CRO
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published on World Brand Design Society
2020, International
