creative concept / verbal communication / print
The planner called Colours of Croatia is a unique and attractive tourist product that offers its user an emotional experience of Croatia while displaying a number of interesting sights and places. Described as “Croatian planner – a memento of your visit,” this original souvenir aims at becoming an important part of Croatia’s tourism supply.
The planner offers a “journey” through Croatia, from Dubrovnik to Slavonia, presenting the most interesting and most important sights and places.
It is intended to boost interest in particular places, inviting its users to explore them further and learn more about them. It is a combination of an annual planner, which is used for recording goals, plans, appointments and tasks, and a travel planner, as it contains pages with lists of places to visit and things to do when in Croatia, plus a travel diary for each date and place.
The Colours of Croatia planner presents the abundance of colors, tastes and scents of Croatia, encouraging its users to visit the country and experience them for real.
Containing a palette of colors of both the Mediterranean and continental regions of the country, the planner also includes attractive photos and graphics, presenting Croatia’s stunning nature, its rich cultural and historical heritage and its gastronomy.
The square – being the fundament of the Croatian national identity – constitutes the basic form of the product’s visual identity, together with the layout and illustrations of sights and places.
- Turistička naklada d.o.o.
- Izvorka Jurić (concept, creative and art direction, design), Stela Kovačić (design, project photo).