identity / branding / packaging / print / interface elements / web pages
KOER is a brand of Klimaoprema d.d., company dedicated to the development and production of HVAC (heating, ventilation and air conditioning) devices and applications and automatic building management systems. KOER products are based on new ideas and technologies keeping up with global trends and users’ needs. As these are premium products in their category, consequently they belong to a higher price category. The brand is primarily communicated in English because the products are oriented to the global market.
The motifs on the logos of the competing companies/brands in the global market are usually abstract forms suggesting motion, circulation or flowing of air, energy etc., as well as figurative logos containing motifs of houses (smart houses), arrows (airflow), snowflakes or stars (heating / air conditioning) and leaves (ecology).
We wanted to avoid these and other usual approaches to the identity and to communicate intelligent, sophisticated and modern solutions that these products offer, thus making this brand standing apart in its product category.
The basic element of the identity is a logo representing a stylized scale which indicates the essence of the product > the possibility of changing the settings to fit one’s needs – in other words, managing the environment. The form is dynamical (rhythm of surfaces) and stable (the overall form with a vertical orientation) at the same time. It also represents a balance struck in a cozy/comfortable environment.
The KOER logo has been designed using a modern typographic intervention. As it is powerful enough, it can function independently in some applications. The household colors of the identity are limited to the blue-green segment of the specter, but the applications contain gray and black surfaces, too.
The numerous materials designed as part of this project include elements of a user interface, packaging, various business and promo materials, brochures, a fair stand, animated brand signature, website etc.
- Klimaoprema d.d.
- Izvorka Jurić (creative and art direction, design), Jelena Gvozdanović (copywriting, design), Anka Stiskalov (brand animation)