The story of this product is inspired by discovery, guided by the trait innate to all humanity – the desire to explore. Over the millennia, human research endeavors have led to sailing the sea, discovering new knowledge, conquering the earth and sky, and exploring space. The packaging concept of the Hum – Planetarium Višnjan set evokes this line of research and leads through an experience in which complete preciousness is gradually revealed.

Special attention was paid to the exclusive packaging in which this special set is placed: a hard laminated box, covered with a special dark blue paper, opens like a map, and leads to the valuables, providing an experience of discovering immense value. The opening process is an experience in itself. By unfolding from smaller to larger, each step reveals one part of the set, with golden text guiding you through it. When fully opened, the Hum and Zvjezdarnica Višnjan gold coins are revealed, on a surface illuminated by many tiny lights, like the starry sky. Along with the gold coins, the box also contains protective cotton gloves and a magnifying glass for viewing the smallest coin.

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Many countries on the shores of the great sea know the legend of how St. Peter once caught the John Dory fish and left fingerprints on its body; that’s why this sea delicacy is still called by his name: Šanpjer, Sant-Pierre, Sampé. Inspired by an ancient tale, we gave the name Sampé to a premium gin that pays tribute to the Mediterranean — a mythical place where the divine touch permeates nature and its precious gifts.

The originally designed bottle has the shape of the sea surface on the front. The brand name is mirror printed on the back of the bottle, so on the front, it is visible through sea waves and the gin liquid which gives the impression that the brand name Sampé is in the water. This position deforms the typography and creates exciting shapes and structures that change by turning the bottle in hand or changing the viewing angle. The typography Rector, created by Hrvoje Živčić, was selected for the ideal combination of monumental and graceful.

The light blue-colored glass and wooden stopper in the conical shape of a sailor’s cap contribute to the overall Mediterranean feel.

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The name is coined from two words from the Venetian dialect one can still hear in Istria today: sal = salt and sol = sun. Salt and sun strongly associate with summer and physical activities, exposing the skin to sun rays and covering it with salt from seawater dispersed by the wind or evaporated after swimming. A simple, short, and memorable name that sounds lyrical and poetic and gives the impression of the strength and dynamism of a genuine sports brand at the same time.

The identity is built on the principles of contemporary, active, sporty, dynamic, and strong. A contrasting and dominant logo carries the identity and appears as the “S” monogram in some applications. The typography Zico, created by Marko Hrastovec, draws inspiration from sports aesthetics.

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Kadinela is a brand of a group of olive products, primarily a line of extra virgin olive oil, and then other olive products and natural cosmetics.

The brand’s designed name – Kadinela, is an old expression from the Kaštela and Split language, meaning necklace. The melodious pronunciation is associated with Dalmatia, and the meaning is represented by the seven Kaštela lined up along the coast. The names of all the Kaštela that form a chain with the logo are an important part of the identity. The joining of two olives that overlap to form a heart illustrates the idea of “out of love”. So, the story of the love of Miljenko and Dobrila, and the union of two families of olive growers, gets a happy ending.

The basic element – a heart created by joining two olives – is rendered spatially on the label. The relation between the full and empty parts of the two folded labels brings a new dimension, and the different structures and tones of the paper emphasize the junction. Products within the varietal and flavored oils sub-line are coded with pastel colors and names.

Style, typography, use of materials, and specific techniques give the identity a premium look, realize the need for the product to function in modern times, and communicate to customers looking for higher value products.

The digital version of the “olive heart” also creates a drop inside the heart shape by overlapping.

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The brand name describes the next, higher level of agricultural products – innovative food for the future. As this brand takes us to “the next level”, the concept of the brand identity illustrates the process that raises us to the next steps in the green food categories. A modular logo system has been defined for the long brand name to enable abbreviated versions for use in digital media.

The group comprises 40 products packaged in different shapes and sizes, the most common of which is a 25 kg paper bag, organized into 3 product lines – proteins, starches, and accompanying products, with a plan to expand the number of products in the future.

Considering a large product group, a typographic approach was chosen when setting up the packaging design system. Bold, strong typography – a contemporary approach with a humanist sans serifs Diurnal that provides superb legibility at all sizes. The identity of the product group is built with brand design, product naming system, and color-coding for distinguishing the lines.

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The post KUPILEK rebranding appeared first on Design Bureau Izvorka Jurić.

The restaurant wants to attract not only local patrons, but also tourists who visit the area of ​​Omiš, Dalmatian hinterland, and Central Dalmatia and larger organized groups that come through travel agencies or for congresses and similar business events.

The rebranding aims to define a new verbal and visual identity that will communicate the restaurant’s values ​​at a higher premium level, combining tradition with gastronomy based on local recipes, top-notch local ingredients, and indigenous varieties. Kaštil Slanica, as a place that combines catering, nature, local history, and family tradition into one complete story. A must-visit spot in the experience of cultural and historical heritage and natural riches of the destination.

The restaurant is located on the family’s ancestral home, an old mill and a salt market dating back to the 16th century, a small fortress accessed from the river, sea, and land. Even today, it is possible to reach Kaštil Slanica by boat along the river Cetina and experience firsthand the rich flora and fauna of this area.

In addition to the rich tradition of the place, the family owns many valuable historical artifacts that are an important part of the experience of the place (stone mill, tools, historical photographs, maps, and recipes, etc.).

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The solution is a meal kit that brings together two things CERU is passionate about – delicious, healthy food and sustainable innovation.

As the number of people ordering their food online rises, so do the concerns about sustainability and the impact of food delivery on the environment. Choosing the right meal kit may mean less packaging and less food waste, fewer trips to the grocery store, and a smaller carbon footprint.

We use a reusable packaging strategy to tell a story about CERU’s commitment to work more sustainably. The “Cook at Home” range has been designed with the environment in mind, using local suppliers, British produce, and biodegradable and reusable packaging. Each kit comes with perfectly proportioned ingredients, spices, and sauces, helping reduce food waste – and in sustainable packaging. All this aims to make a positive user experience while caring for the planet.

The cloths are reusable: it can double as a fashion accessory, a scarf, a tablecloth, or gift wrapping… 

The project’s promotion part includes project naming and the “Feelgood food” logo, texts and press materials, promo video to present the story online, photography of the packaging and reusable cloth options, and promo materials for social networks.

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Mechanization is not used extensively due to the terrain’s configuration. Crops are still cultivated and harvested traditionally. Harvesting wild plants along the entire island of Hvar is also of particular value. The underlying idea of identity and overall creative communication is based on transmitting and preserving plant motifs using traditional methods and techniques – such as herbariums, imprinting plants in clay, imprinting plants on paper or canvas, encyclopedic study drawings, and the like.

The Ćurin family places natural products on the market, and organic herbs are one of the product lines. The organic spice line is communicated with the slogan “Good herbs from good hands”. It emphasizes the notion of human touch, the fact that plants are picked and processed manually, that it is not mass, but family production still carried out traditionally.

Fjori fôra organic herbs and spice mixes are primarily for the younger people who want to use Croatian products, who are aware of the importance of organic herbs in a healthy diet, and also want a functional and attractive addition to their kitchens.

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The goal of this identity system is to raise the overall impression to a much higher level than is now present in similar companies on the market, and thus highlight NUTRIS as a high quality and competitive group in Europe.

Identity is designed as a system that opens up the possibility of expansion of the group. In such a system, Nutris is the primary information and extensions (tech, farm, me, etc.) is the secondary information in the name of the company. The potential of the system is also visible through the mutation of the logo. By graphical development of the form of the initial letter of the group name, a logo communicates the activity of the company.

Guidelines for further identity development are visible through a range of home colors, a selection of white and blue recycled papers, and additional graphic identity elements, such as patterns, for use in the design of corporate and promotional materials.

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