UJE olive oil shop

identity / branding / printing

UJE is the first Croatian olive oil shop specialized in top quality olive oils and delicatessen. The brand is new on the market, so a strong visual identity was needed. The visual identity had to clearly communicate the characteristic of the product (oil) and those characteristics have to be visible in all company materials.

UJE logotype is designed by an intervention in typography. Logotype’s “liquid” form, combined with primary color, sets the basics of the identity. Color is the most important element that defines the identity in the strongest way. As an additional graphic element in some company materials a structure made by repetition of the logotype is used. To additionally emphasize the “natural” and “ecological” elements that the brand is promoting, all UJE company materials (business stationery, paper bags, wrapping paper, POS poster, leaflet etc.) are printed on matt, uncoated paper.


  • Uje d.o.o.
  • _
  • designed for Tridvajedan

Creative team

  • Izvorka Jurić (design), Matej Korlaet (video)

Awards and honors

published in a book “Hrvatski dizajn sad / Croatian Design Now”
Victor Margolin i Feđa Vukić, 2009, CRO
published in Novum – world of graphic design
New Media Magazine Verlag GmbH, 02 / 2008, D
Outward finalist
Outward – godišnja nagrada Outdoora, 2007, CRO
Red Dot for High Design Quality
Red Dot Design Award: Communication Design, 2006, D