verbal communication / visual identity / promotional materials

Naming, verbal communication and visual identity for ETF practitioner Svetlana Del Vechio.

Emotional freedom technique (EFT) is an alternative treatment method that offers to heal from physical and emotional pain and distress. It’s also referred to as tapping or psychological acupressure – it’s a form of acupuncture that uses the fingertips to stimulate energy points on the body.

The name created by the merging of the words “liber-” (the root of the word freedom) and “laboratory”: Liberatorij (“Liberatory”) – a place we come to learn how to release emotions and restore lost harmony and energy balance.


  • Liberatorij j.d.o.o.

Creative team

  • Izvorka Jurić (creative and art direction, design), Igor Poturić (verbal communication), Žarko Kuvalja (brand animation), Natalija Najjar (production manager), Jurica Kos (photography)

Awards and honors

part of “Exhibition of Croatian Design 19/20”
Croatian Designers Society, 2020, CRO

published on 
World Brand Design Society
2020, International