BEE’S MAGIC propolis balm

verbal communication / visual identity / packaging

Verbal communication, visual identity and packaging design of Bee’s Magic propolis balm.

B’M propolis balm is a 100% natural product made according to a proven and protected original recipe. Although officially declared as a natural cosmetic, the propolis balm is often used for the prevention and treatment of various skin and mucosal conditions, as it is used in the field of API therapies (treatment with bee products).

It is used by both men and women, so it was important for the design to be unisex, to communicate equally as a cosmetic and as an API therapy product, and to be positioned as a premium in its category.

Overall verbal and visual communication conveys a message about the high quality of propolis balm and the magic effect of bee’s products.  

Designed in a contemporary and subtle manner with sustainable materials such as wood, glass, and paper with an organic structure. The design is based on black and white graphics with the focus on gold hot foil stamped elements which emphasize the B’M monogram and “Chosen by the bees” slogan.

Client

  • Honey Heaven d.o.o.

Creative team

  • Izvorka Jurić (creative and art direction, design), Igor Poturić (verbal communication), Izvorka Jurić and Marko Mikičić (illustration), Natalija Najjar (production manager), Jurica Kos (photography)

Awards and honors

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silver award in the Design category IdejaX Best of Ad-Making
2020., Croatia
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published in Creativverpacken magazin
2020, Germany
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published on  The Dieline
2020., Internacional
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published on 
Packaging of the World
2020, Internacional
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published on 
World Brand Design Society
2020, Internacional
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featured project on Behance – Graphic design
2019, International