The redesign of the Creative Social Work Association visual identity kept the primary motive – hands. But now, they face each other and form a cross, communicating support and assistance in crises, which is the basis of the Association’s actions.

The color-rich palette of home colors has also been retained, somewhat reduced in the number of colors and tonally oriented towards a more modern palette. The vibrancy of identity is emphasized using home colors as a significant element of identity. It brings it closer to the younger target groups it communicates with (mainly teens and young adults).

The selection of variable typography (Agrandir) allows for applicability in various materials and programs of the Association.

The project includes designing an entire range of materials – from business documentation templates through various presentation and promotional materials, websites, and online materials to separate sub-identities of various Association’s programs.

The post Visual identity of the Creative Social Work Association appeared first on Design Bureau Izvorka Jurić.

The solution is a meal kit that brings together two things CERU is passionate about – delicious, healthy food and sustainable innovation.

As the number of people ordering their food online rises, so do the concerns about sustainability and the impact of food delivery on the environment. Choosing the right meal kit may mean less packaging and less food waste, fewer trips to the grocery store, and a smaller carbon footprint.

We use a reusable packaging strategy to tell a story about CERU’s commitment to work more sustainably. The “Cook at Home” range has been designed with the environment in mind, using local suppliers, British produce, and biodegradable and reusable packaging. Each kit comes with perfectly proportioned ingredients, spices, and sauces, helping reduce food waste – and in sustainable packaging. All this aims to make a positive user experience while caring for the planet.

The cloths are reusable: it can double as a fashion accessory, a scarf, a tablecloth, or gift wrapping… 

The project’s promotion part includes project naming and the “Feelgood food” logo, texts and press materials, promo video to present the story online, photography of the packaging and reusable cloth options, and promo materials for social networks.

The post CERU Feelgood Food appeared first on Design Bureau Izvorka Jurić.

The idea is based on one of the interpretations of the name ASPECT (“the way a person, place, or thing appears”), i.e., the popular saying that beauty comes from within since external beauty comes from the health of mind and body. Thus, the design relies on close-up photographs of the dog’s hair and the beauty of the coat as an indicator of a balanced diet and health of a dog.

Fitting the brand name in the dog’s hair is contemporary in communication in this product category. It simultaneously allows an emotional connection, evoking emotions associated with basic tactile contact with your dog.

With this type of product, the primary information on the packaging represents the breed – a photograph of a figure or face of a dog. Due to a different approach, ASPECT stands out on the shelf and attracts attention. A palette of colors was also chosen to stand out on the shelf, given the competition present. The combination of colors and the ratio of matte and gloss surface further communicates the premium product.

ASPECT identity design was used as a primary communication tool to launch a new product on the market and in website design. The whole communication is upgraded with emotion linked to the characters and the essential characteristics of individual breeds.

The post ASPECT dog food appeared first on Design Bureau Izvorka Jurić.

The packaging named “Life Carrying Package” was designed to carry a life insurance policy, a storage folder for an insurance policy, a gift pencil and a detachable part of the packaging containing seeds that could be planted.

The packaging is designed to take up minimal space for storing, like a folded object, and after filling it with papers and forming it takes on an interesting 3D shape that attracts attention and allows the sales representative to talk about the gift and packaging that the user received with the life insurance policy.

The packaging has a handle and is easy to carry. After the user takes the package home, the perforated front of the packaging is detached, leaving a folder. The handle is formed into a folding cover, and the folder containing all the necessary information regarding the Allianz company in case of need for activation of the life insurance policy. The folder is made of recycled solid paper, suitable for longer storage. The rest of the package, the perforated front, is made from seed paper that is plantable and fully biodegradable.

It is possible to assemble an origami flower from the perforated part, which the user can then plant or simply rip the paper into smaller pieces and plant it in that way. The seeds in the paper are a mix of sorts so they are suitable for growth in different areas and climatic conditions. The gift pencil contains a seed capsule at its end, so it can also be planted.

The gift packaging is 100% biodegradable.

The message on the packaging “Every Life on Earth is Precious” connects the importance of every single life on Earth with the caring concern Allianz takes about its users, but also about all life on earth – human, plant, and animal life. Packaging communication and design convey Allianz’s most important values.

The talk about a gift packaging with a sales representative, interacting with the packaging, planting seed paper and later planting a pencil with seeds – all of this makes it more possible for the user to remember the whole process and, in the future, make it easier to remember that he has signed the life insurance policy with Allianz.

The post Allianz – a life-carrying package appeared first on Design Bureau Izvorka Jurić.

These are traditional cookies taken to a new level – enriched with reproductions of Croatian artworks and transformed into an interactive souvenir that stirs one’s senses and touches one’s heart.

The brand and the edible art project logo is in the form of pepper biscuits. Graphically, it reminds of a frame and, using an intervention in a bite-shaped form, literally conveys the name of the product – bite art. The brand idea was applied to the packaging using a photograph combining a pepper biscuit with a bitten-off part and an artwork. The graphic shape of the project logo was also used as a frame for the artworks presented.

The product is also distinguished by top-notch production, where exclusivity is achieved by the use of glossy black foil on a mat black base (black on black) and a special color scale for the presentation of an individual artist – in the harmony with the aesthetics and the color of the artwork itself.

The sides of the packaging are designed as spines of a book since this product is really more about the content than the cover itself, or – you could say – it has a deeper meaning than the first look reveals. Thus, from one side of the packaging you can see the name of the author, the brand and the name of the project – as on the spine of the book, and from the other side the characteristic detail of the artwork – the glance of the content.

The packaging of the product consists of the main sleeve, a protective foam insert, a certificate affirming the work’s authenticity, and a solid base with a collection of four pepper biscuits. After consummation, the solid product base (box) transforms into a stand-alone frame with reproductions of four artworks by the author’s collection. The frame functions as an attractive part of an interior, a travel souvenir or a lovely gift, giving this product an added value. There is also a one-pepper biscuit package in which the base functions as a frame with the magnet surface on the back.

The BITE ART project will also serve as a platform for information about the Croatian artists involved in the project and for the promotion of the Croatian art as a whole.

The post BITE ART appeared first on Design Bureau Izvorka Jurić.

The project includes the creation of verbal and visual communication, visual identity and the design of the packaging systems for a line of gift boxes for various combinations of product packages. The communication is primarily oriented to tourists of a higher purchasing power who travel through Croatia for business or pleasure purposes, looking for a souvenir/gift presenting Croatia in a different and original way. It is also intended for Croatian citizens looking for an interesting, valuable and show-piece present.

The basic idea is based on communicating Croatian heritage in a different way, in order to avoid corporate and – very often – cold tricolor national identity and to depict a new identity that would present the traditional values and cultural heritage of Croatia in a modern and emotional way.

The Croatia in a Box identity aims to capture one’s attention and differ from the classic premium offer in this sector, convey emotion (the Croatian experience) and present Croatia as a place rich in colors, flavors, scents, pleasures (Mediterranean, Slavonia, rich produce, sun, sea, sky, rich cultural heritage …).

The brand and slogan are placed in a square form as the basic elements of the Croatian national identity which also points out at the very meaning of brands – a gift box. The identity was built by selecting elements of Croatian heritage (the pleter – an interlacing-ribbon pattern, Glagolitic alphabet, folk embroidery, ornaments of architecture, etc.) stylized and interpreted using the colors of the Mediterranean and continental Croatia, designed in a modern and emotional way.

Each element from which the identity was made is presented with a short story that provides interesting and educational information about Croatia. The stories can be found in the promotional materials and on the website of the brand.

As part of the project, various promotional materials were made, together with five different sizes of gift packaging in which, using the modular system, 20 different combinations of product packages can be packed.

The boxes are hard laminated, printed in full color and matte coated, and the geometric elements of the patterns are printed in gold-foil print selectively over the entire surface of the box to give a particularly interesting premium look. Designed as a drawer system, it opens by pulling the textile ribbon in the color of decorative strips (the Croatian pleter) which is a part of the design of every box.

All the products in the box are further wrapped in colored decorative paper and marked with gold Croatia in a Box labels. Every package contains a story about Croatian products, also specifying the contents of the particular gift package.

We are also preparing various products created and designed as part of the Croatia in a Box identity. So far, the Croatia in a Box beach towel has come into being.

The post Croatia in a Box appeared first on Design Bureau Izvorka Jurić.

The product is positioned as a combination of technology (gadget aware) and contemporary urban fashion – a bag that lives in the world of fashion and technology.

The name Baggizmo is a result of a strategy, a product concept and a study of the characteristics of the segment of the population the product is targeting. The name communicates the basic essence of the product – Baggizmo – blending the concepts of ‘bag’ and ‘gizmo.’

The visual identity contains specific lines and forms that are set in the product itself and the communication is based on the values and emotions set in the strategy. Relying on the added value of these bags (the smart design, high functionality and attractive appearance), the branding is supposed to communicate through sophisticated, refined, elegant visuals that would be attractive to the modern man, and through smart creative communication.

The packaging is designed as a modular system of the primary and secondary packaging of the product, plus additional paper elements. The primary packaging is of particular importance – it protects the products as most of them are sold online and travel to their buyers across the globe. It is an antistatic sack that protects the NFC chip during the transport, With the air-tight zip system for closing, the sack provides additional protection by creating more volume around the product.

The secondary packaging is a branded textile sack in which the products are contained when arranged on shelves of physical points of sale. This is multiple-use packaging: it can be used for keeping the bag while not in use or for keeping some other objects. Thanks to this, once the product is extracted from it, the packaging does not become waste; it remains usable.

Additional information can be found on some other appertaining elements – like a small label with product information and larger labels with the information on the origin and materials used and with instructions for use and maintenance. The materials are detachable in order to fit both types of distribution – online (inside the packaging) and at physical points of sale (attached to the secondary packaging).

Crowdfunding campaign – In early June 2015, the design start-up Baggizmo launched a campaign on Kickstarter, the world’s largest platform for funding innovative projects. In the first 24 hours of the campaign Baggizmo generated more than 20% of the total budget.

The aim of the campaign was to gather $35,000 in order to start production based in Croatia. Baggizmo is the first product design project in Croatia that decided to bypass the local lack of interest in investing in innovative products and rely on testing and launching its products on the mighty American Kickstarter, which also allows for significant media visibility and attracts investors.

The story about the project received relevant coverage in international media, the most significant being Mashable, Designboom and FashNerd.

The campaign was successfully completed by collecting $44,000, thanks to the 443 backers who helped bring this project to life. Thanks to everyone who supported the campaign!

The post Baggizmo branding appeared first on Design Bureau Izvorka Jurić.

The new brand, OMNIVIA, reflects the agency’s clear mission and vision: by combining the Latin prefix omni and word via, meaning “every time” or “in every way”, the name communicates the agency’s multilayered destination offer.

As for the logo and monogram, the symbols incorporated in it evoke the location and its assets: “O” for the initial letter of the brand’s name and creative strategy of wholeness, perfection and balance of OMNIVIA programs; “M” reminding of the destination’s specific landmarks – mountains and the Cetina canyon; and “A” with a wave, symbolizing the river and sea.

Also contributing to the identity are the playful patterns that, with their form and tone, communicate the distinguishing features of the place where the sea meets the river, where green meets blue and where the past meets present.

Natural materials and techniques, such as eco-paper or sewn binding, are used in the OMNIVIA promotional materials. This mix of contemporary forms and natural and traditional segments reflects the expertise of the agency’s team and their extensive knowledge of the region and its specific qualities and attractive locations, based on which the agency offers an up-to-date approach to the genuine experience of traditional local customs.

The selection and treatment of photographs, often combining two opposite motifs, conveys the message of diverse experiences that OMNIVIA can offer in its one-day or multi-day programs.

Identity modularity opens up the possibility of making a variety of attractive promotional materials – wearable, print or online.

The post OMNIVIA rebranding appeared first on Design Bureau Izvorka Jurić.

Genos DNA testing kits are intended for self-sampling. Using the collector in the packaging, a swab sample of the buccal mucosa is taken. The sample is then placed in the returnable container enclosed and is sent back to the Genos laboratory for an analysis. As one of the basic requirements, the product has a hard outer packaging protecting the collector from damage.

The DNA-testing product line currently includes six products. Design of marking the lines is based on a modular system that enables lower production costs and a quick response to the development of new products based on the latest discoveries in genetics.

Primary packaging is a hard cardboard tube with a matte-black metal fixed bottom and a lid. It contains only the information applicable to all products, while the self-adhesive labels contain the names and information specific to every individual DNA-testing kit. The label of every product also contains a specific color and photograph which associates the purpose of the product.

The tube is made of white matte cardboard with selectively printed UV varnish on the stylized illustration of a DNA chain, and the self-adhesive labels are covered with a layer of high-gloss varnish. For the easier opening, the labels are perforated in the lid crease. The hard material of which the labels are made additionally protects the package from opening.

The post GENOS appeared first on Design Bureau Izvorka Jurić.

The motifs on the logos of the competing companies/brands in the global market are usually abstract forms suggesting motion, circulation or flowing of air, energy etc., as well as figurative logos containing motifs of houses (smart houses), arrows (airflow), snowflakes or stars (heating / air conditioning) and leaves (ecology).

We wanted to avoid these and other usual approaches to the identity and to communicate intelligent, sophisticated and modern solutions that these products offer, thus making this brand standing apart in its product category.

The basic element of the identity is a logo representing a stylized scale which indicates the essence of the product > the possibility of changing the settings to fit one’s needs – in other words, managing the environment. The form is dynamical (rhythm of surfaces) and stable (the overall form with a vertical orientation) at the same time. It also represents a balance struck in a cozy/comfortable environment.

The KOER logo has been designed using a modern typographic intervention. As it is powerful enough, it can function independently in some applications. The household colors of the identity are limited to the blue-green segment of the specter, but the applications contain gray and black surfaces, too.

The numerous materials designed as part of this project include elements of a user interface, packaging, various business and promo materials, brochures, a fair stand, animated brand signature, website etc.

The post KOER appeared first on Design Bureau Izvorka Jurić.