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	<title>Home | Design Bureau Izvorka Jurić &#8211; Design Bureau Izvorka Jurić</title>
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	<description>Branding, product and company identity design</description>
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		<title>Contour Necktie from Croatian Mint</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/contour-necktie-from-croatian-mint/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Wed, 24 May 2023 15:08:24 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=13250</guid>

					<description><![CDATA[<p>The product packaging is an homage to this iconic cultural and fashion item. The hardboard case is covered in a dark blue suit and wears a red tie composed of the letters of the word "kravata" ("tie").</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/contour-necktie-from-croatian-mint/">Contour Necktie from Croatian Mint</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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										<content:encoded><![CDATA[<p>The basis of the project is packaging design applicable to various commemorative medals, different products, and product lines of the Croatian Mint giving the product added value and communicating to a broader audience, not just collectors.</p>
<p><strong>The solution is a display gift box since presents like this are mainly given at celebrations and often proudly shown to all guests.</strong></p>
<p>The first Croatian numismatic euro coin, &#8220;Contour Necktie,&#8221; consists of two coins of different precious metals &#8211; silver and gold. Nikola Vudrag, Bachelor of Arts, author of the coin, depicted Croatian soldiers who fought under the French flag in the Thirty Years&#8217; War in the 17th century. They wore a scarf around the neck, known today as a cravat.</p>
<p><strong>The product packaging is an homage to this iconic cultural and fashion item.</strong> The hardboard case is covered in a dark blue suit and wears a red tie composed of the letters of the word &#8220;kravata&#8221; (&#8220;tie&#8221;). The paper has a fabric texture, and the tie is made in red-patterned holographic foil.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/contour-necktie-from-croatian-mint/">Contour Necktie from Croatian Mint</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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		<title>Hum &#8211; Planetarium Višnjan set of the Croatian Mint</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/hum-planetarium-visnjan-set-of-the-croatian-mint-2/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Fri, 24 Feb 2023 22:59:53 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=12978</guid>

					<description><![CDATA[<p>Packaging design for the smallest coin in the world - a gold coin with a diameter of only 1.99 millimeters, which bears the motif of Hum, known as the smallest city in the world. Set with a gold coin with the motif of the Višnjan Planetarium, the story of this product is inspired by discovery, guided by the trait innate to all humanity - the desire to explore. </p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/hum-planetarium-visnjan-set-of-the-croatian-mint-2/">Hum &#8211; Planetarium Višnjan set of the Croatian Mint</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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										<content:encoded><![CDATA[<p>The Croatian National Bank issued and the Croatian Mint minted<strong> the smallest coin in the world</strong> &#8211; a gold coin with a diameter of only 1.99 millimeters and a weight of only 0.05 grams, which bears the motif of Hum, known as the smallest city in the world. The coin is part of a numismatic set in a limited series of only 199 pieces, in which there is also a one-ounce gold coin with the motif of the Višnjan Observatory. These are the last gold coins with kuna denomination. The author of the &#8220;Hum&#8221; gold coin is the sculptor <i>Ana Divković</i>, and the author of the &#8220;Zvjezdarnica Višnjan&#8221; gold coin is the sculptor <i>Nikola Vudrag</i>.</p>
<p><b>The story of this product </b>is inspired by discovery, guided by the trait innate to all humanity &#8211; the desire to explore. Over the millennia, human research endeavors have led to sailing the sea, discovering new knowledge, conquering the earth and sky, and exploring space. The packaging concept of the Hum &#8211; Planetarium Višnjan set evokes this line of research and leads through an experience in which complete preciousness is gradually revealed.</p>
<p><strong>Special attention was paid to the exclusive packaging</strong> in which this special set is placed: a hard laminated box, covered with a special dark blue paper, opens like a map, and leads to the valuables, providing an experience of discovering immense value. The opening process is an experience in itself. By unfolding from smaller to larger, each step reveals one part of the set, with golden text guiding you through it. When fully opened, the Hum and Zvjezdarnica Višnjan gold coins are revealed, on a surface illuminated by many tiny lights, like the starry sky. Along with the gold coins, the box also contains protective cotton gloves and a magnifying glass for viewing the smallest coin.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/hum-planetarium-visnjan-set-of-the-croatian-mint-2/">Hum &#8211; Planetarium Višnjan set of the Croatian Mint</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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		<title>SAMPÉ gin</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/sampe-gin/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Tue, 21 Feb 2023 11:25:41 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=13129</guid>

					<description><![CDATA[<p>A gin with Mediterranean aroma and design - a bottle with a sea surface and a brand in it.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/sampe-gin/">SAMPÉ gin</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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										<content:encoded><![CDATA[<p>SAMPÉ gin is a strong alcoholic drink distilled in Croatia from the finest Croatian grapes. Sampé wine distillate; with its reﬁned combination of herbal aromas that include pine, lemon, and Adriatic salt; draws its inspiration and has a strong connection to the sea.</p>
<p>Many countries on the shores of the great sea know the legend of how St. Peter once caught the John Dory fish and left ﬁngerprints on its body; that&#8217;s why this sea delicacy is still called by his name: Šanpjer, Sant-Pierre, Sampé. Inspired by an ancient tale, we gave the name Sampé to<span class="Apple-converted-space"> </span>a premium gin that pays tribute to the Mediterranean — a mythical place where the divine touch permeates nature and its precious gifts.</p>
<p>The originally designed bottle has the shape of the sea surface on the front. The brand name is mirror printed on the back of the bottle, so on the front, it is visible through sea waves and the gin liquid which gives the impression that the brand name Sampé is in the water. This position deforms the typography and creates exciting shapes and structures that change by turning the bottle in hand or changing the viewing angle. The typography Rector, created by Hrvoje Živčić, was selected for the ideal combination of monumental and graceful.</p>
<p>The light blue-colored glass and wooden stopper in the conical shape of a sailor&#8217;s cap contribute to the overall Mediterranean feel.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/sampe-gin/">SAMPÉ gin</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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		<title>Salisol</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/salisol/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Thu, 17 Nov 2022 07:23:53 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=12879</guid>

					<description><![CDATA[<p>Salisol is a sports brand whose identity is built on the principles of contemporary, active, sporty, dynamic, and strong.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/salisol/">Salisol</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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										<content:encoded><![CDATA[<p>Salisol is a sports brand offering services in outdoor sports activities and active vacations, such as renting a kayak and SUP (standup paddleboard), guided active tours, yacht, speedboat, and sports sailboat rentals, as well as sailing schools and other sports activities at sea.</p>
<p><strong>The name</strong> is coined from two words from the Venetian dialect one can still hear in Istria today: sal = salt and sol = sun. Salt and sun strongly associate with summer and physical activities, exposing the skin to sun rays and covering it with salt from seawater dispersed by the wind or evaporated after swimming. A simple, short, and memorable name that sounds lyrical and poetic and gives the impression of the strength and dynamism of a genuine sports brand at the same time.</p>
<p><strong>The identity</strong> is built on the principles of contemporary, active, sporty, dynamic, and strong. A contrasting and dominant logo carries the identity and appears as the &#8220;S&#8221; monogram in some applications. The typography Zico, created by Marko Hrastovec, draws inspiration from sports aesthetics.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/salisol/">Salisol</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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		<title>BITE Zagreb</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/bite-zagreb/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Tue, 25 Oct 2022 14:44:01 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=12702</guid>

					<description><![CDATA[<p>BITE Zagreb is the first product in the line envisioned as a BITE ART artistic gingerbread destination souvenir. </p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/bite-zagreb/">BITE Zagreb</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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										<content:encoded><![CDATA[<p>BITE Zagreb is the first product in the line envisioned as a BITE ART artistic gingerbread destination souvenir. This line of city promotion will represent major Croatian tourist centers with products such as BITE Split, BITE Pula, BITE Zadar, etc. Each city from this line will be represented through a creative and interesting illustration that presents each town differently. The illustrations will be created in collaboration with Croatian illustrators living or working in the cities the product represents.</p>
<p>The motifs are connected to the story of Zagreb &#8211; a story about culture, architecture, museums, food, parks, customs, and people. The selected illustration style is closely related to the idea of ​​the product and the presentation of Zagreb in the BITE ART way. BITE Zagreb is the result of the collaboration of project author Ana Šerić, designer Izvorka Jurić, and illustrator Tea Jurišić.</p>
<p>When opening the package, the bottom of the box dissolves into a &#8220;bowl&#8221; holding biscuits, with an illustration of a Zagreb saucer. This packaging encourages the traditional Croatian gingerbread with Zagreb motifs to be &#8220;served&#8221; and tasted in the company of family and friends.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/bite-zagreb/">BITE Zagreb</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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		<title>Kadinela</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/kadinela/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Wed, 31 Aug 2022 16:44:46 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=12100</guid>

					<description><![CDATA[<p>Kadinela, an old Kaštelan name meaning necklace, represents seven Kaštela strung along the coast. Together with the logo, it forms a chain on the product label. The joining of two olives that overlap to form a heart illustrates the idea of "out of love".</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/kadinela/">Kadinela</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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										<content:encoded><![CDATA[<p>The Mamić family from Kaštela, owner of an olive grove on Mount Kozjak, points out its rich experience in olive growing guarantees knowledge, high value, and quality. Strongly tied to the local tradition, cultural heritage, and history of Kaštela, the family wants to contribute to the development of the local community and tourist offering through its actions. The story of Miljenko and Dobrila, the Romeo and Juliet of Kaštela, belonging to the intangible cultural heritage of the town of Kaštela, is an important part and inspiration of the Mamić family, so the family&#8217;s restaurant and tasting room displays a local artist&#8217;s relief with this theme.</p>
<p>Kadinela is a brand of a group of olive products, primarily a line of extra virgin olive oil, and then other olive products and natural cosmetics.</p>
<p><strong>The brand&#8217;s designed name &#8211; Kadinela</strong>, is an old expression from the Kaštela and Split language, meaning necklace. The melodious pronunciation is associated with Dalmatia, and the meaning is represented by the seven Kaštela lined up along the coast. The names of all the Kaštela that form a chain with the logo are an important part of the identity. The joining of two olives that overlap to form a heart illustrates the idea of &#8220;out of love&#8221;. So, the story of the love of Miljenko and Dobrila, and the union of two families of olive growers, gets a happy ending.</p>
<p><strong>The basic element &#8211; a heart created by joining two olives</strong> &#8211; is rendered spatially on the label. The relation between the full and empty parts of the two folded labels brings a new dimension, and the different structures and tones of the paper emphasize the junction. Products within the varietal and flavored oils sub-line are coded with pastel colors and names.</p>
<p>Style, typography, use of materials, and specific techniques give the identity a premium look, realize the need for the product to function in modern times, and communicate to customers looking for higher value products.</p>
<p>The digital version of the &#8220;olive heart&#8221; also creates a drop inside the heart shape by overlapping.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/kadinela/">Kadinela</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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		<title>TREF premium lager beer</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/tref-premium-lager-beer/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Wed, 27 Jul 2022 19:50:18 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=12018</guid>

					<description><![CDATA[<p>TREF is a premium lager whose brand is designed as an ambigram logo — a designed word that reads the same when turned upside down. Or, as the slogan itself says - "Either way".</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/tref-premium-lager-beer/">TREF premium lager beer</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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										<content:encoded><![CDATA[<p>TREF is a premium lager for young people who like naturally produced, drinkable beer. As a new product on the market, communication, and design maximize the name&#8217;s visibility and draw attention to the product&#8217;s story with design innovation.</p>
<p><strong>Playing cards and their vertical symmetry are logically imposed as direction. So, the brand is designed as an ambigram logo — a designed word that reads the same when turned upside down.</strong> The design conveys associations with the phrases &#8220;You were dealt a good hand&#8221; or &#8220;lucky deal&#8221;. Eternal optimists whose glass is always half full and only lose in poker if they don&#8217;t have a good time will find themselves in the slogan &#8220;Either way&#8221;.</p>
<p>The selection of the scale of colors, materials, and techniques positions the product in the premium segment, with the necessary balance between the design of the classic approach of lager and craft beer design.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/tref-premium-lager-beer/">TREF premium lager beer</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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		<title>Next Level Naturals</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/next-level-naturals/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Thu, 30 Jun 2022 19:58:04 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=12071</guid>

					<description><![CDATA[<p>The brand name describes the next, higher level of agricultural products – innovative food for the future. The brand identity concept illustrates the process that elevates us to the next steps in the green food categories.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/next-level-naturals/">Next Level Naturals</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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										<content:encoded><![CDATA[<p>Next Level Naturals brand operates only in b2b sales with a product group of new food ingredients. Such as proteins based on hemp or faba beans, tapioca, or rice-based starches, and accompanying ingredients like sweeteners, etc.</p>
<p><strong>The brand name describes the next, higher level of agricultural products &#8211; innovative food for the future. As this brand takes us to &#8220;the next level&#8221;, the concept of the brand identity illustrates the process that raises us to the next steps in the green food categories.</strong> A modular logo system has been defined for the long brand name to enable abbreviated versions for use in digital media.</p>
<p>The group comprises 40 products packaged in different shapes and sizes, the most common of which is a 25 kg paper bag, organized into 3 product lines &#8211; proteins, starches, and accompanying products, with a plan to expand the number of products in the future.</p>
<p>Considering a large product group, a typographic approach was chosen when setting up the packaging design system. Bold, strong typography &#8211; a contemporary approach with a humanist sans serifs Diurnal that provides superb legibility at all sizes. The identity of the product group is built with brand design, product naming system, and color-coding for distinguishing the lines.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/next-level-naturals/">Next Level Naturals</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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		<title>Dalmatian dog from Croatian Mint</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/dalmatian-dog-from-croatian-mint-2/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Wed, 23 Mar 2022 19:05:03 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=11803</guid>

					<description><![CDATA[<p>The spots of a Dalmatian from the coin are the primary visual motif of the packaging in combination with the logo of the "Autochthonous Croatia" series, with which the letter signs are organized as the Croatian chessboard.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/dalmatian-dog-from-croatian-mint-2/">Dalmatian dog from Croatian Mint</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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										<content:encoded><![CDATA[<p>The project is the design of recognizable packaging suitable for various commemorative medals, gold and silver coins, and special product lines of the Croatian Mint. It gives added value to the product and brings these traditional products closer to broader and younger audiences, not just collectors.</p>
<p><b>The solution is a presentation gift box. This type of product is mainly handed out at celebrations and is often proudly presented to all guests.</b></p>
<p>The packaging is a papier-mâché box, featuring visible silver or gold details, depending on whether it holds a gold or silver coin. <b>The part of the box with the coin is designed as a Croatian square, i.e., the entire inner base of the box is a red cube carrying the product.</b></p>
<p>A gold coin and a silver coin with a motif of a Dalmatian are the first coins of the Croatian Mint minted as <b>colored coins</b> issued in extremely limited series &#8211; a gold coin in a series of only 101 pieces, and a silver coin in a series of 500 pieces.<span class="Apple-converted-space"> </span></p>
<p>“Dalmatian dog” is the first coin from the series <b>“Autochthonous Croatia”</b> which will represent coins with the figures of Croatian indigenous animals. In 1994, the International Canine Federation (FCI &#8211; <i>Fédération Cynologique Internationale</i>) recognized the Dalmatian as indigenous Croatian breed. In his conceptual design, the designer of the coin, Nikola Vudrag, BA in Art, combined the recognizable features of this breed and parts of the map of the Republic of Croatia. The spots typical for a Dalmatian breed are designed in the shape of Croatian islands.</p>
<p>The spots of a Dalmatian from the coin are the primary visual motif of the packaging in combination with the logo of the &#8220;Autochthonous Croatia&#8221; series, with which the letter signs are organized as the Croatian chessboard.</p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/dalmatian-dog-from-croatian-mint-2/">Dalmatian dog from Croatian Mint</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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		<title>KUPILEK rebranding</title>
		<link>https://designbureauizvorkajuric.com/en/portfolio/kupilek-rebranding/</link>
		
		<dc:creator><![CDATA[Izvorka Juric]]></dc:creator>
		<pubDate>Wed, 23 Mar 2022 18:52:30 +0000</pubDate>
				<guid isPermaLink="false">https://designbureauizvorkajuric.com/?post_type=portfolio&#038;p=11487</guid>

					<description><![CDATA[<p>Rebranding puts the brand name - Kupilek in the foreground. Fruits and tendrils are the foundation of visuals. They are symbols of the richness of fruits and flavors and stem from the centrally positioned brand name. Thus designed, the visual motif communicates the product's high fruit content and its top quality.</p>
<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/kupilek-rebranding/">KUPILEK rebranding</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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			<p>Brand Kupilek / Jambrešić has been operating successfully on the market for 30 years, with its production and retail outlets. It is the largest producer of blackberry products in Croatia.</p>
<p><b>The redesign aims</b> to increase the brand&#8217;s visibility on the market and bring the products closer to younger generations and those not so familiar with the beneficial properties of natural blackberry products. The primary objective of rebranding Kupilek blackberry wine and raspberry wine is a clearer positioning of these products in the wine market segment since they are produced the same way as wine from grapes. Most other producers process this culture as liqueurs. Unlike liqueurs, blackberry wine has less sugar and is rich in iron and vitamins.</p>
<p>The redesign includes product and market analysis, setting the strategy and direction of communication, creating slogans and basic verbal communication, and redesigning the brand and visual identity of the product group. From the aspect of design and communication, the main goal is to raise the product to a premium level, retain existing customers of the older generation (40+), attract new customers of the younger generation (25 &#8211; 40), and create a product relevant to the segment of Croatian tourism and business gifts.</p>
<p><b>Rebranding puts the brand name &#8211; Kupilek in the foreground. </b>The surname Jambrešić is secondary and will function as a personal &#8220;signature&#8221; behind the brand in future communication. It has been noticed that users are not aware of the brand name since the surname Jambrešić and the brand name are almost equally represented on the previous packaging.</p>
<p>The brand slogan <i>&#8220;Zdravica od bobica&#8221;</i> (which can be loosely translated as “A healthy salute made from berries”) has also been designed to creatively communicate the health benefits of products within the legal restrictions of such communication.</p>
<p>Fruits and tendrils are the foundation of visuals. They are <b>symbols of the richness of fruits and flavors</b> and stem from the centrally positioned brand name. Thus designed, the visual motif communicates the product&#8217;s high fruit content and its top quality.</p>

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<p>The post <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/portfolio/kupilek-rebranding/">KUPILEK rebranding</a> appeared first on <a rel="nofollow" href="https://designbureauizvorkajuric.com/en/">Design Bureau Izvorka Jurić</a>.</p>
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