With its long tradition (dating back to 1897), Zdenka has been recognized as high-quality cheese with a unique flavor. It is a cheese meant for pleasure \u2013 it is natural, made of the finest domestic milk and good for health. The task was to design packaging for Zdenka\u2019s premium line of cheese products and its standard line of cheese products. The packaging was supposed to define these cheeses as high-quality and traditional cheeses, and yet, suitable for the modern market.<\/p>\n
The packaging for Zdenka cheese<\/strong> is a combination of retro branding and redesigning the identity of Zdenka packaging. We decided to use the company\u2019s basic color \u2013 dark blue \u2013 as the main color for all lines of Zdenka packaging. As a result of the unusual color treatment in this segment, a distinction in the market was achieved. The line design of all products includes dark blue and some other color, depending on the line or product. This enables the brand to be recognizable even when a cheese, together with its packaging, is being sliced at a point of sale. In the premium line, the dark blue color is combined with bronze, silver or gold colors.<\/p>\n","protected":false},"excerpt":{"rendered":" With its long tradition (dating back to 1897), Zdenka has been recognized as high-quality cheese with a unique flavor. It is a cheese meant for pleasure \u2013 it is natural, made of the finest domestic milk and good for health. The task was to design packaging for Zdenka\u2019s premium line of cheese products and its…<\/p>\n","protected":false},"author":2,"featured_media":5782,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[40,41,43],"portfolio_tag":[],"yoast_head":"\n