{"id":5483,"date":"2017-03-12T14:13:09","date_gmt":"2017-03-12T14:13:09","guid":{"rendered":"http:\/\/izvorka.juric.biz\/portfolio\/uje\/"},"modified":"2018-03-18T17:40:43","modified_gmt":"2018-03-18T17:40:43","slug":"uje-olive-oil-shop","status":"publish","type":"portfolio","link":"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/uje-olive-oil-shop\/","title":{"rendered":"UJE olive oil shop"},"content":{"rendered":"<p><strong>UJE is the first Croatian olive oil shop<\/strong> specialized in top quality olive oils and delicatessen. The brand is new on the market, so a strong visual identity was needed. The visual identity had to clearly communicate the characteristic of the product (oil) and those characteristics have to be visible in all company materials.<\/p>\n<p>UJE logotype is designed by an intervention in typography. Logotype\u2019s \u201cliquid\u201d form, combined with primary color, sets the basics of the identity. Color is the most important element that defines the identity in the strongest way. As an additional graphic element in some company materials a structure made by repetition of the logotype is used. To additionally emphasize the \u201cnatural\u201d and \u201cecological\u201d elements that the brand is promoting, all UJE company materials (business stationery, paper bags, wrapping paper, POS poster, leaflet etc.) are printed on matt, uncoated paper.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>UJE is the first Croatian olive oil shop specialized in top quality olive oils and delicatessen. The brand is new on the market, so a strong visual identity was needed. The visual identity had to clearly communicate the characteristic of the product (oil) and those characteristics have to be visible in all company materials. UJE&hellip;<\/p>\n","protected":false},"author":2,"featured_media":5405,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[41,44],"portfolio_tag":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v16.0.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>UJE olive oil shop | Design Bureau Izvorka Juri\u0107<\/title>\n<meta name=\"description\" content=\"Logotype\u2019s \u201cliquid\u201d form, combined with primary color, sets the basics of the visual identity for UJE, the first Croatian olive oil shop.\" \/>\n<link rel=\"canonical\" href=\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/uje-olive-oil-shop\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"UJE olive oil shop | Design Bureau Izvorka Juri\u0107\" \/>\n<meta property=\"og:description\" content=\"Logotype\u2019s \u201cliquid\u201d form, 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