{"id":5391,"date":"2017-03-12T14:29:18","date_gmt":"2017-03-12T14:29:18","guid":{"rendered":"http:\/\/izvorka.juric.biz\/portfolio\/cementi-tvrtke-cemex\/"},"modified":"2018-03-17T20:31:24","modified_gmt":"2018-03-17T20:31:24","slug":"cemex-cement-bags-packaging","status":"publish","type":"portfolio","link":"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/","title":{"rendered":"CEMEX cement bags packaging"},"content":{"rendered":"

\u201cOptimo\u201d,\u00a0\u201cStrukto\u201d, “Bijeli” and “Sulfacem”\u00a0are cements produced by CEMEX Croatia. The brands are new on the market, so a new, different and strong visual identity was needed. The visual identity had to clearly communicate the different characteristics of each product and those characteristics had to be visible in all additional materials.<\/p>\n

The logotypes are designed by an intervention in typography. Typography (Helvetica) and colors (red and blue) follow the visual standards of the company.\u00a0The illustrations are designed from lines that are the basis of CEMEX visual identity.<\/p>\n

The basic graphic element on the packaging are illustrations of building objects that clearly communicate the purpose of the product:
\n– house for Optimo > cement primarily intended for personal use and small craftsmen
\n– tunnel for Strukto > a cement primarily intended for more complex construction works
\n– modern building for Bijeli (“White” in Croatian) > as the white cement is often used in modern architecture
\n– bridge for Sulfacem – cement primarily intended for buildings exposed to aggressive environments (water or mud).<\/p>\n

Considering the characteristics of the product and the material of the packaging – paper with protective layer – the solution had to be adjusted to the technical limitations of printing in terms of color, surfaces, printing and raster.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201cOptimo\u201d,\u00a0\u201cStrukto\u201d, “Bijeli” and “Sulfacem”\u00a0are cements produced by CEMEX Croatia. The brands are new on the market, so a new, different and strong visual identity was needed. The visual identity had to clearly communicate the different characteristics of each product and those characteristics had to be visible in all additional materials. The logotypes are designed by…<\/p>\n","protected":false},"author":2,"featured_media":5092,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[41,42,43],"portfolio_tag":[],"yoast_head":"\nCEMEX cement bags packaging | Design Bureau Izvorka Juri\u0107<\/title>\n<link rel=\"canonical\" href=\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CEMEX cement bags packaging | Design Bureau Izvorka Juri\u0107\" \/>\n<meta property=\"og:description\" content=\"\u201cOptimo\u201d,\u00a0\u201cStrukto\u201d, “Bijeli” and “Sulfacem”\u00a0are cements produced by CEMEX Croatia. The brands are new on the market, so a new, different and strong visual identity was needed. The visual identity had to clearly communicate the different characteristics of each product and those characteristics had to be visible in all additional materials. The logotypes are designed by…\" \/>\n<meta property=\"og:url\" content=\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"Design Bureau Izvorka Juri\u0107\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DesignBureauIzvorkaJuric\/\" \/>\n<meta property=\"article:modified_time\" content=\"2018-03-17T20:31:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/designbureauizvorkajuric.com\/wp-content\/uploads\/2015\/03\/CEMEX-Design-Bureau-Izvorka-Juric.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"700\" \/>\n\t<meta property=\"og:image:height\" content=\"700\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\">\n\t<meta name=\"twitter:data1\" content=\"1 minute\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/designbureauizvorkajuric.com\/#website\",\"url\":\"https:\/\/designbureauizvorkajuric.com\/\",\"name\":\"Design Bureau Izvorka Juri\\u0107\",\"description\":\"Branding, product and company identity design\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/designbureauizvorkajuric.com\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/#primaryimage\",\"inLanguage\":\"en-US\",\"url\":\"https:\/\/designbureauizvorkajuric.com\/wp-content\/uploads\/2015\/03\/CEMEX-Design-Bureau-Izvorka-Juric.jpg\",\"width\":700,\"height\":700},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/#webpage\",\"url\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/\",\"name\":\"CEMEX cement bags packaging | Design Bureau Izvorka Juri\\u0107\",\"isPartOf\":{\"@id\":\"https:\/\/designbureauizvorkajuric.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/#primaryimage\"},\"datePublished\":\"2017-03-12T14:29:18+00:00\",\"dateModified\":\"2018-03-17T20:31:24+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designbureauizvorkajuric.com\/en\/\",\"url\":\"https:\/\/designbureauizvorkajuric.com\/en\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/\",\"url\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/\",\"name\":\"Home | Design Bureau Izvorka Juri\\u0107\"}},{\"@type\":\"ListItem\",\"position\":3,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/\",\"url\":\"https:\/\/designbureauizvorkajuric.com\/en\/portfolio\/cemex-cement-bags-packaging\/\",\"name\":\"CEMEX cement bags packaging\"}}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/portfolio\/5391"}],"collection":[{"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/comments?post=5391"}],"version-history":[{"count":0,"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/portfolio\/5391\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/media\/5092"}],"wp:attachment":[{"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/media?parent=5391"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/portfolio_category?post=5391"},{"taxonomy":"portfolio_tag","embeddable":true,"href":"https:\/\/designbureauizvorkajuric.com\/en\/wp-json\/wp\/v2\/portfolio_tag?post=5391"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}