Lintar olive oil is a result of Cemex Croatia company\u2019s longtime investments in sustainable development. Working together, the company and a local oil refinery implemented a reclamation project by planting indigenous species of olive trees on the southern slopes of the Kozjak Mountain.<\/p>\n
They collaborated in all project phases, from the market positioning and product naming strategy to designing the product identity and packaging design. The name Lintar derives from the Greek word for \u201cfunnel\u201d \u2013 also the old name for the Bay of Ka\u0161tela, the geographical origin of the oil.<\/p>\n
The brand and packaging design<\/strong> was inspired by the shape of a funnel and by the act of pouring liquids. For example, the brand executed using Maline typography interprets an oil line writing a name by pouring down the surface. The bottle has a shape of a funnel. The visual identity of this product combines the traditional and the modern, which is particularly evident in the specific blend of colors and shapes.<\/p>\n The dark brown glass bottle is hand painted in very light yellow-green tone. Textual elements are printed on the surface. A label, containing the basic information about the product, is attached to the bottle handle. Additional information is printed on the cardboard box with a finger handle.<\/p>\n Save<\/span>Save<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" Ime Lintar potje\u010de od gr\u010dke rije\u010di koja zna\u010di \u201clijevak\u201d i koja je stari naziv za Ka\u0161telanski zaljev, geografsko porijeklo ovog ulja, a dizajn branda i ambala\u017ee inspiriran je upravo lijevkom i lijevanjem.<\/p>\n","protected":false},"author":2,"featured_media":5104,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[41,42,43],"portfolio_tag":[],"yoast_head":"\n