RUSTICAN and RUSTICAT are private trademarks in the super premium subcategory of dog and cat food. The project includes creating of the brand identity and designing the packaging for the entire product line (bagged dry dog food and canned wet dog food), promotional materials for selling points, and web pages.<\/p>\n
Brand and product communicate high-quality products from\u00a0controlled\u00a0and natural\u00a0farming, with high nutritional value. Core brand values:\u00a0homemade,\u00a0natural, energy,\u00a0health, rustic \u2013 back to the roots, quality \u2013 the highest quality ingredients.<\/p>\n
The communication<\/strong> of rich taste and high biological value ingredients\u00a0is told through the association with preparation of fresh natural supplies\u00a0in a domestic environment \u2013 wooden desk in the countryside.<\/p>\n The holistic approach and wholesome nutrition of RUSTICAN dog\u2019s food\u00a0is represented through the central composition and circular shapes.<\/p>\n The aim is<\/strong> to set up a different approach compared to existing products in Europe\u00a0with an emphasis on ingredients (meat, naturally food)\u00a0and wood (rustic, homemade).<\/p>\n A combination of elements is based on a bland of traditional values\u00a0and modern approach\u00a0whereby the identity presents\u00a0a contemporary product of superior traditional quality.\u00a0Added functional values of the product are highlighted through the information\u00a0on the packaging \u2013 in\u00a0form of pictograms and text.<\/p>\n Strong visibility at point of sale is achieved by the use of natural materials \u2013 wood\u00a0and impact of the packaging design and colour coding. \u00a0The primary identity colors in earth tones (brown, beige) and the secondary color \u00a0scheme\u00a0follow\u00a0the established coding of the extensions for dog and cat food category.<\/p>\n The packaging design<\/strong> has taken into account the great importance\u00a0of highlighting the\u00a0bottom and sides of the bags at the point of sale.<\/p>\n Promotion relies on linking the impact of the quality of food and the\u00a0quality of life.\u00a0RUSTICAN dog food is presented through stories about dogs in action\u00a0and concrete benefits\u00a0that this food brings to them.<\/p>\n Web site communicates previously mentioned brand values,\u00a0benefits for\u00a0dogs and their life, quality ingredients, holistic approach\u00a0to food preparation\u00a0and RUSTICAN products with all recipes in detail.<\/p>\n","protected":false},"excerpt":{"rendered":" RUSTICAN and RUSTICAT are private trademarks in the super premium subcategory of dog and cat food. The project includes creating of the brand identity and designing the packaging for the entire product line (bagged dry dog food and canned wet dog food), promotional materials for selling points, and web pages. Brand and product communicate high-quality…<\/p>\n","protected":false},"author":2,"featured_media":5161,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"portfolio_category":[40,41,42,43,44],"portfolio_tag":[],"yoast_head":"\n